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Another Day….

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Another EA Sports partnership announcement. Today, it’s Bolton. In terms of perks, it’s the same as the previous ones.

  • A Bolton Wanderers-specific FIFA 12 game sleeve featuring three star players, which fans will be able to download for free on the Club website around the launch of FIFA 12.
  • The EA SPORTS hub will attend selected match days over the course of the season.
  • There will be a Pro Player Tournament at the training ground to determine which Bolton Wanderers player is the best FIFA 12 gamer.
  • EA SPORTS creative will also be visible via the Club’s LED perimeter board system at home matches.

Gareth Moores, Commercial Director from Bolton Wanderers Football Club said: “We are delighted to be adding EA SPORTS to our growing partnership portfolio for the 2011/12 season. I am sure that the activation activity that EA SPORTS have planned will be hugely popular with our supporters and players alike and we look forward to supporting their FIFA 12 marketing activity.”

With 11 days left until release, you’d expect that we’re coming to the end of these announcements now, but you never know…

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