Assassin's Creed II: Takes Home 12 Marketing Awards


The MI6 conference is an annual event that focuses on the marketing side of the video game industry. At the end of the event, the MI6 Awards are held to honor the best marketing practices from the previous year. Assassin’s Creed II dominated the 2010 award show yesterday night with seven gold statues:

Outstanding TV or Theatrical Ad Campaign
Assassin’s Creed II 2009 TV Campaign – Cutwater

Outstanding Overall Marketing Campaign – Integrated
Assassin’s Creed II Integrated Campaign – Ubisoft

Best Long Format Promotional Content
Assassin’s Creed II: Lineage Episode 1 (Segment) – Ubisoft

Thinking Outside of the Box Award – Marketing
Assassin’s Creed II – Twitter Experience – Ubisoft/Red Interactive

Standout Print Advertisement
Assassin’s Creed II: Rip your Head Off – Cutwater

Standout Print Campaign
Assassin’s Creed II: 2009 Print Campaign – Cutwater

Best Use of Online Media
Assassin’s Creed II: Teaser Campaign – AKQA for Ubisoft

Furthermore, the popular sequel also got silver statues in the following categories:

Outstanding Promotional Trailer
Assassin’s Creed II: E3 Trailer – Ubisoft

Best Showing at a Trade Event
Assassin’s Creed II: E3 Outdoor Banner – Ubisoft

Best Online Take-Over/Road Block
Assassin’s Creed II: Big Bang Unit – AKQA for Ubisoft

Best Key Art
Assassin’s Creed II: Key Art – Ubisoft

Don’t You Wish You’d Thought of This – Miscellaneous
Assassin’s Creed II: Lineage Intro Trailer – Ubisoft

Assassin’s Creed II was released in North American on November 17th for the Playstation 3 and Xbox 360. The strong marketing push was well worth it for Ubisoft and their marketing partners as 8 million copies of the game have been shipped worldwide as of February. The PC version was released in North America on March 9, 2010.

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