The MI6 conference is an annual event that focuses on the marketing side of the video game industry. At the end of the event, the MI6 Awards are held to honor the best marketing practices from the previous year. Assassin’s Creed II dominated the 2010 award show yesterday night with seven gold statues:
Outstanding TV or Theatrical Ad Campaign
Assassin’s Creed II 2009 TV Campaign – CutwaterOutstanding Overall Marketing Campaign – Integrated
Assassin’s Creed II Integrated Campaign – UbisoftBest Long Format Promotional Content
Assassin’s Creed II: Lineage Episode 1 (Segment) – UbisoftThinking Outside of the Box Award – Marketing
Assassin’s Creed II – Twitter Experience – Ubisoft/Red InteractiveStandout Print Advertisement
Assassin’s Creed II: Rip your Head Off – CutwaterStandout Print Campaign
Assassin’s Creed II: 2009 Print Campaign – CutwaterBest Use of Online Media
Assassin’s Creed II: Teaser Campaign – AKQA for UbisoftFurthermore, the popular sequel also got silver statues in the following categories:
Outstanding Promotional Trailer
Assassin’s Creed II: E3 Trailer – UbisoftBest Showing at a Trade Event
Assassin’s Creed II: E3 Outdoor Banner – UbisoftBest Online Take-Over/Road Block
Assassin’s Creed II: Big Bang Unit – AKQA for UbisoftBest Key Art
Assassin’s Creed II: Key Art – UbisoftDon’t You Wish You’d Thought of This – Miscellaneous
Assassin’s Creed II: Lineage Intro Trailer – Ubisoft
Assassin’s Creed II was released in North American on November 17th for the Playstation 3 and Xbox 360. The strong marketing push was well worth it for Ubisoft and their marketing partners as 8 million copies of the game have been shipped worldwide as of February. The PC version was released in North America on March 9, 2010.
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