Although Bethesda’s first ever E3 conference this year was a success, it may be the last.
That is according to marketing boss Pete Hines who said the following in an interview with The Telegraph:
I don’t know if we’ll do one next year. I don’t know if we’ll do one again. This year felt like the right time to do this kind of thing. It felt like more than we could accomplish in a booth. It’s rare to have franchises like the ones we have and to have people joking about ‘when is Skyrim 2 coming out?. The reason they say that is because generally speaking that’s what you’d be getting with another publisher in charge. They’d be spitting out a Skyrim 2 the year after or two years later.
That’s just not how we view it. We’re not the sort of publisher that focusses on ‘what’s our 25 titles for 2015’. We do smaller stuff, we don’t publish to scale, we try to publish to quality. Make sure everything we do is noteworthy. Our approach to that hasn’t differed. Here and there we might change our approach to how it’s presented but we’ve still stuck to who we are.
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Source: MCV
