Activision have announced that their latest title, Call of Duty: Black Ops II has achieved an estimated sell-through of more than $500 million worldwide in the first 24 hours of its release.
This means that for the fourth consecutive year, the Call of Duty franchise has delivered the biggest entertainment launch of the year. On November 13th, millions of fans visited more than 16,000 midnight openings worldwide. In the first 24 hours of it being released, the game was a top trending topic globally in 23 cities worldwide. There has also been more than 30 million YouTube video views of the live-action ‘Surprise’ launch trailer since the video was released on October 29th.
Bobby Kotick, CEO, Activision Blizzard, Inc stated:
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row, Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for “Harry Potter” and “Star Wars,” the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.”
Eric Hirshberg, CEO of Activision Publishing also added:
“Call of Duty has become more than a product people buy, it’s a brand people buy into. And every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season, I want to thank our incredible team at Treyarch for making an amazing game, everyone at Activision for making this brand a force of nature and our retail partners for their unprecedented support of this franchise. But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day.”
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