It’s their Destiny
Last night, Bungie announced that they were ending their publishing relationship with Activision. On good terms, I may add. Bungie will also be retaining full ownership of the Destiny IP.
Today, we’re announcing plans for Bungie to assume full publishing rights and responsibilities for the Destiny franchise. Going forward, Bungie will own and develop the franchise, and Activision will increase its focus on owned IP and other projects. Activision and Bungie are committed to a seamless transition for the Destiny franchise and will continue to work closely together during the transition on behalf of the community of Destiny players around the world.
The Bungie/Activision partnership began 8 years ago, shortly after Bungie had left Microsoft, with Bungie developing their new game and Activision publishing it.
It’s quite a surprising move, especially for Bungie who, as I said, have already parted from one massive publisher. However, the relationship between Activision and Destiny has been a little rocky, with Activision announcing last year that Destiny 2 hadn’t performed quite as well as it had hoped.
It’s worth mentioning that this split will not affect Destiny 2 in any way. The servers will still be running for the foreseeable and new content is still on the way. What it does mean, is that Bungie now has full reigns to do whatever they like with the franchise. Whether they’ll shake up the formula obviously remains to be seen but it’s a bold move from Bungie. One that will be difficult but if managed right could lead to something incredible for them.