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Double Fusion Lands PES 2010 Ad Deal

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A massive thanks to Kojima from the boards for the heads up.

Posted on the Double Fusion website, it states that they have managed to sign an agreement with Konami for advertising their clients products in PES 2010. Click here for the official press release.

Double Fusion is a games advertising company that works with a large portfolio of well known brands , with an aim to promote those clients in relevant products. It seems they have secured a major coup by grabbing the license for PES 2010, which no doubt will get a lot of interest from would-be advertisers. What makes it exciting for us fans is the fact that not only will Konami receive a large lump sum for this partnership, but it also means that in-game advertising in the latest PES will be relevant and stay fresh throughout it’s lifespan.

The tools used by Double Fusion are industry leading, and allow advertisers to update the adverts (ad-boards etc) seamlessly and without having to change the code through updates.

So far no official confirmation from Konami has been received, although I’m sure we’ll hear some news on this from their side very soon. Let us know what you think about this here.

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