It seems like EA want to be everyone’s best friend again, as they’ve announced that they’re scrapping the controversial online pass system that governed pretty much all of their games.
EA’s senior director of corporate communications John Reseburg stated the following in an email to GamesBeat:
“Yes, we’re discontinuing Online Pass. None of our new EA titles will include that feature. Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
The online pass system was first introduced by EA in 2010, asking players to input a one-time use code to access the online features of a title. This meant that if you were purchased a second hand copy of a game (that usually wouldn’t have the pass), you would have to fork out a little bit extra to get another code to enjoy any online features. Annoying for the consumer, but in the eyes of publisher it was seen as a system that would encourage people to purchase games brand new rather than second hand, resulting in the maximum amount of money from a sale going to them. More publishers such as Ubisoft and Activision followed suit, but with this move by EA it seems like online pass system might have just had its day.
What are your thoughts regarding EA terminating of the online pass system? Will it change your buying habits at all? Let us know via the comments section below.