Ubisoft have announced the launch of Far Cry 4’s What are you made of? digital platform.
This experimental website is designed to test the player’s reactions in a world full of unpredictability. It offers a cinematic and immersive experience that will give each user a flavour of the wild and menacing world of Far Cry 4. There are 4 different rites of passage, including:
- A deadly face-to-face encounter with « An eye for an eye »
- An impenetrable mind maze with « Rabbit hole »
- A hypnotic trance with « Mind Blossom »
- A blindfolded sound chase with « Escape »
The rites will be released weekly, composed of interactive films in which the user has only a few seconds to make a decision and get out of the extreme situation they is trapped in. Each choice they makes triggers another sequence of events, pushing the user to make another choice. It can create up to 42 million different routes and it would require up to 100 days to explore all these different combinations. The choices made can then grant players to exclusive content for the game via Uplay. Guillaume Carmona, EMEA Marketing Director stated
We are looking forward to seeing the reaction of fans. This interactive campaign really puts the player at the centre of the experience offering a new and more intense approach to the game and its universe. This platform will allow each fan to live a totally different experience. That’s the beauty of a game like Far Cry 4 as players can actually create their own path, just like with this website. Each decision matters and conditions the outcome.
The website can be found here. Have a look at the trailer and let us know your thoughts via the comment section below.