Final Fantasy XIII’s main heroine, Lightning will become the new face of Louis Vuitton in the spring-summer ‘Series 4’ campaign.
The strong and determined Lightning has been seen as the perfect fit to express the themes explored by the Louis Vuitton Women’s Collection “Series 4.”. This unique collaboration will see Lightning appear on various magazine advertisements starting from the January 2016 issue and will also star in promotional videos for the campaign. Nicolas Ghesquière, Louis Vuttion’s Artistic Director of Women’s collections, commented:
It’s clear that the virtual aesthetic of video games is predominant in this collection. If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison. Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life. She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression.
Tetsuya Nomura, the character designer of Lightning added:
The stunning new look of Lightning including her poses and character in action was fully produced by Louis Vuitton. Additionally, thanks to the Visual Works team, they were able to produce brilliant work under a tight schedule. This collaboration is not just a promotion of a game, and it is a great honor that the character herself received an offer from a world famous brand. As a result of this collaboration, this has infused new breath into the character, Lightning.
What do you think of Lightning being the face of this new campaign? Let us know your thoughts in the comment section below.