EA and GAME have today launched a first of it’s kind nationwide one-week Evidence Sweep to prepare for the upcoming launch of Battlefield Hardline.
The Evidence Sweep brings to life the Scanner from the Battlefield Hardline single player campaign with the GAME Scan It! app. Wannabe Detectives that head in-store are able to unlock 1,000 reward points, claim a free Battlefield Hardline t-shirt and enter to win the chance to lead their crew in the upcoming Battlefield Hardline: Live. The 10 steps that customers must fulfill include:
- Find and visit your nearest GAME store
- Connect to GAME’s free in-store Wi-Fi
- Download the GAME mobile app
- Select the Scan It! functionality
- Sweep store for Evidence
- Once found, equip the Scanner and scan the Evidence
- Watch the Battlefield Hardline: Live – GET A PIECE OF THE ACTION video on their phone
- Pre-order Battlefield Hardline
- Pick up your free Battlefield Hardline t-shirt
- Purchase Battlefield Hardline and receive your 1,000 GAME reward points
Fred Prego, Marketing Director at GAME stated:
We are delighted to be teaming up with EA to bring Battlefield Hardline to life for our customers in a really unique way. We know that like us, our customers want to turn everything into a game so we’re glad to bring this to the shopping experience. By using our Scan It! app, customers can scan the store for evidence, unlock Reward points and get their hands on lots of great Battlefield Hardline merchandise. This unique challenge will offers a great incentive for customers to get involved and is something you won’t find anywhere else on the market.
The ‘Get a Piece of the Action’ trailer is below. Be sure to let us know if you will be taking part via the comment section below.
[youtube]https://www.youtube.com/watch?v=wNajbMfnNsk[/youtube]
