Manchester City and EA Sports have renewed their partnership, reaffirming EA Sports as the Club’s official gaming partner.
A new 3 year deal was agreed in Hong Kong as part of City’s summer pre-season tour. The partnership has brought fantastic commercial success for Manchester City and seen things like FIFA gaming pods installed in the Etihad Stadium’s Family Stand and an EA Sports Blue Zone, an experiential gaming hub, in the heart of the club’s pre-match fan entertainment area, City Square.
Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club stated:
EA SPORTS is one of the best known brands in the world, not only within the games industry, but also among sports fans the world over. Proof positive of the appeal to our supporters is that registrations among City fans for FIFA 13 – one of the all-time top selling global games – has way exceeded the 400,000 mark. This is a remarkable figure and is testament to the strength of this now established partnership.
We are extremely proud of what we have accomplished together over the last two years and even more excited about what we can continue to achieve together in the future
Dan Holman, Head of UK Product Marketing EA SPORTS added:
We’re delighted to be extending our partnership with Manchester City. The Club has proved themselves to be forward thinking in their approach, with a willingness to expand and digitise their partnership efforts through EA SPORTS FIFA. This has proved a huge success and we’re only too pleased to be able to continue our relationship.
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Source: Man City