Official Sonic the Hedgehog Merchandise Store Now Up & Running In Europe


Sonic fans, get ready to empty your wallets, as SEGA Europe and RHM Solutions have today announced the online store for official Sonic the Hedgehog merchandise in Europe is now fully up and running.

To celebrate the full launch of the online store, SEGA are offering a fans a generous 15% discount across all available stock (excluding items already discounted). To take advantage of the offer, head on over to, and simply enter the JANSALE15 promotional code when prompted. The offer runs until the end of January 2012 with no limit on the amount of times the code can be used!

At the moment, the store has a variety of different Sonic the Hedgehog related items for sale, including figurines, stationery items, apparel, consumer electronics, collectables, posters and DVDs. However, SEGA has stated the range of goods  is set to widen throughout 2012, with a loyalty system being introduced for registered members. The store will also run various seasonal sales and promotions throughout the year.

Currently, the store is only live in Europe, but SEGA are planning on launching a similar store American Sonic fans at a later date.

Sissel Henno, Head of Brand Licensing SEGA Europe stated the following:

“Sonic the Hedgehog’s fan base has grown continually over the past twenty years and the demand for branded merchandise has increased along with his popularity. By teaming up with RHM Solutions we are able to provide something for all Sonic fans with an online store that includes fashionable apparel, collectible figurines, stylish stationery and much more. We are looking forward to seeing how the store evolves and how consumers can engage with the brand in a new way.”

Well, what are you waiting for Sonic fans? Head on over to the store now, and spend that money!

Joint Editor-in-Chief of this wonderful place. Over 10 years of games industry experience on all sides of the fence and more! Huge Metal Gear fan and all-round geek.


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