SEGA have announced that they plan to put a big focus on Sonic the Hedgehog in 2013.
In a conversation with Toys ‘n’ Playthings magazine, SEGA’s European head of brand licensing, Sissel Henno stated:
“Over the next year there will be a big focus on the expansion of [Sonic licensed] toy distribution across Europe, Similarly, we will also be growing the apparel, publishing and stationary categories. We will have several new digital titles launching as well as a new boxed game, so there will be plenty of opportunities to link marketing campaigns across games and merchandise.”
Are you looking forward to a new Sonic game next year? What else would you like to see featuring the blue hero next year? Let us know your thoughts via the comment section below.
Source: CVG
