Sony have announced that they will be releasing the BBC Sport Application on the Sony Entertainment Network in time for Wimbledon 2012.
The BBC Sport App has been designed specifically for the ‘big screen’ and will deliver the ultimate home entertainment experience. The main purpose of the app is to deliver live sporting events where they will be simultaneous activities or multiple camera angles. This will be idea for sporting events such as Formula One, Wimbledon and this summer’s Olympics.
The BBC will be capturing key highlights of the major sporting events of the summer and this application will provide UK users with a fantastic mix of both live and on-demand sporting events from the UK and around the world straight to their television screen. The London 2012 Olympic games will bring 2,500 hours of content and also up to 24 simultaneous live events, all in glorious HD.
The app will also launch on 2011 & 2012 Internet Enabled BRAVIAs with more devices set to follow. The User Interface will be simple to navigate, especially for those who regularly visit the BBC Sport Website.
Edd Uzzell, Sony category development manager for BRAVIA stated the following:
“Televised sport is one of the biggest rating wins for broadcasters. This truly is a killer app and will provide a substantial amount of additional sporting content that you can’t get through the current broadcasting model. We strongly believe this will kick-start more widespread usage of the connected television offering, providing sport fans using the app with in-depth big-screen coverage of their favourite events. The app will also have extensive penetration in the UK thanks to its availability on PlayStation 3”
Alan Duncan, UK Marketing Director for Sony Computer Entertainment UK added:
“Launching this app to millions of PS3 owners in the UK will be a very welcome addition to PlayStation’s universal entertainment credentials”
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