To combat the massive threat of smartphone games, Sony is planning to offer several different price points for PlayStation Vita titles in relation to the gameplay experience they provide.
Speaking to GamesIndustry.biz, Jim Ryan (SCEE president and CEO) stated it would be “foolish and naive” to ignore what’s happening in the world of smartphone gaming. Ryan added to that rather honest statement with the following:
“I think it would be safe to assume we will take a more tailored approach than perhaps we’ve done in the past. It’s our challenge to ensure that the gaming experience that we provide is closer to that TV console experience than it is to your 69p thing that you’ve downloaded on your iPhone. If we do that and we provide great value to the consumer on games like Uncharted, I think the possibility to sustain historic console type price points is there.”
It’s good to see Sony will not just be sticking with the standard £39.99 boxed pricing model, and have taken a look at the smartphone gaming sector before deciding how they will go about pricing PlayStation Vita titles. Like it or not, the handheld/mobile market has changed thanks the iPhone, and although the PlayStation Vita is going after a slightly different crowd, pricing will still play a big part in its overall success.
What are your thoughts on the prices of handheld/mobile games? Do you think this is a good move on Sony’s part? Be sure to let us know via the comment section below.