Sony Reveal That The PS3 Is Finally Making a Profit


In an interview with IGN, SCE Worldwide studios boss Shuhei Yoshida has said that Sony are now making a profit on the PS3’s hardware. He said in the interview that this is due to Sony shipping current PS3’s with smaller and more cost effective graphics chips meaning that the cost has been reduced. For those expecting a price drop anytime soon, dont hold your breath as according to Yoshida, it’s not going to happen.

“This year is the first time that we are able to cover the cost of the PlayStation 3,” Yoshida said. “We aren’t making huge money from hardware, but we aren’t bleeding like we used to.”

“When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand,” he explained. “At the moment, we are trying to catch up our production.”

“We have lots of great games coming out and innovations with Move and 3DTV, so we don’t believe this is the time for us to think about a price drop,” he added.

Thanks to IGN for the article.

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