Sony To Become Official Screen Partner Of The O2


Sony Consumer Electonics along with its sister companies which include Sony Professional and Sony Computer Entertainment have announced they have joined forces to bring the best in products and content together in order to bring an incredible entertainment experience to The O2.

AEG and Sony will be working together in order to roll out over 280 new BRAVIA displays throughout the venus in the coming months in order to enhance the overall experience for its visitors. Agency Iris worldwide have been appointed to install a 120m2 experiential space that will be open the whole year and will showcase the connected world of its products, services, content and entertainment platforms which include Music Unlimited. It will also include devices including the Tablet S, PlayStation Vita and the latest mobile phones.

Sony will also be showing off its PlayStation certified gaming zone. Whether it is a PlayStation 3, PS Vita, Sony mobile phone or Sony Tablet, all support PlayStation certified gaming, which means that users can enjoy the highest quality gaming experience on any of these devices. These companies will also be working with Sony Music and Picures moving forward to create a richer content experience for the million visitors at the O2.

Matt Coombe, General Manager of Brand & Consumer Marketing for Sony Electronics stated:

“The Official Screen Partnership with The O2 represents a true Sony United showcase of our best technology, content and brand experiences, and a platform via which Sony’s full entertainment proposition can be most effectively demonstrated to our customers. Sony’s connected devices offer a much richer experience for our customers and, combined with some of the best content available, that experience also looks and sounds better than ever before.”

Paul Samuels, AEG Global Partnerships, Senior Vice President, Europe, added:

“There are obvious synergies between a global entertainment brand like Sony and an internationally recognised music and entertainment venue like The O2, so we’re delighted that we’ve been able to form this partnership. At The O2 we’re always looking for ways to improve and enhance the visitors’ experience and Sony’s proposition will provide The O2 with state-of-the-art audio visual technology and a unique fan interaction experience.”

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