Bandai Namco have announced that The Witcher 3: Wild Hunt will get Europe’s first dedicated pop-up store, which will be located in Amsterdam.
The store will be launched with a nightly opening to kick off the release of The Witcher 3: Wild Hunt with a big bang. The launch will lead into a week full of festivities including exclusive Q&A sessions, live streams and competitions. Located at Kalverstraat 101, Amsterdam, it will be open from May 19th (midnight) to May 24th. Visitors will also be able to get a unique photo opportunity with a larger-than-life Geralt of Rivia (The lead character) statue. Peter Söderlund, Marketing Manager Nordic & The Netherlands at BANDAI NAMCO Entertainment stated:
We are very happy and honoured to be given the opportunity to create the first pop-up store dedicated to one specific game in Europe. If there’s one game that deserves it this year, it’s absolutely The Witcher 3: Wild Hunt. The anticipation around this game is unheard of and thrilling. The Witcher 3 has already won over 200 awards before release!
Micha Patkow-Gilewski, Head of Global Communication at CD PROJEKT RED also added:
To illustrate the legacy of the Witcher brand and its grandeur, we have recreated its notable heritage with life size cut-outs, a display of key artwork and a ‘magic gate’ that leads to a huge screen on which the game can be played. It will be a one of a kind experience for fans of the game as well as for others visiting the store.
The opening times can be found below. Be sure to let us know what other games should get a dedicated pop-up store via the comment section below.
Tuesday (night) May 19: 00:01 – 3:00 nightly opening!
Tuesday May 19: 11:00 – 19:00
Wednesday May 20: 11:00 – 19:00
Thursday May 21: 11:00 – 21:00
Friday May 22: 11:00 – 19:00
Saturday May 23: 11:00 – 19:00
Sunday May 24: 11:00 – 18:00
