Ubisoft Bring The Division Setting to London's Shoreditch

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Ubisoft have today announced a new collaboration with Monorex to bring the unique setting of The Division to London’s shoreditch via a fantastic piece of street art.

The street art tells the story of the collapse of New York in London’s Shoreditch district ahead of today’s launch of The Division. Over the course of five days, the iconic Shoreditch Art Wall has been transformed by four of Monorex’s finest artists to showcase the distinctive skyline of New York as it transforms into the setting for The Division.

A layer of banknotes was also added to the art wall to illustrate the origins of the game’s outbreak, transmitted on the surface of dollar bills on Black Friday. Commuters and bystanders in this busy area were then able to remove the banknotes to be in with a chance of winning a number of fantastic Xbox One prizes. Within hours, the wall was stripped bare! Holly Cooper, PR Executive at Ubisoft UK and Project Lead for the Shoreditch Mural Project stated:

First and foremost, we wanted this to be a piece of art. New York is such a familiar place; it’s this huge, shining example of a city at the height of civilisation. That’s what makes the setting of the game in a mid-crisis Manhattan so compelling and believable. We’re huge fans of the in-game work Monorex produced for the game so the decision to approach the talented team at High Rise was a natural one. They’ve done a wonderful job, depicting this iconic setting steadily descending into crisis. It’s really quite a sight to behold.

Terry Guy, founder of Monorex added:

The very first brief from Massive, the development team behind the game was a dream. They asked us to design anything we wanted to go on the walls of NYC, including requests for some darker imagery that referenced the viral outbreak happening in real time and wanted to commission all of the 22 artists we work to submit their signature styles to give the fabric of the city some credibility. Collaborating with Ubisoft UK and painting a large mural is the perfect way to promote this new game release as it directly connects back to our contribution of street art inside the game itself and now we are doing it in the real world.

Take a look at the video showcasing this fantastic project and let us know your thoughts in the comment section below.

[youtube]https://www.youtube.com/watch?v=66zm-RjF6ls[/youtube]

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