Nintendo of America president Reggie Fils-Aime has said that the Wii U Launch Price will ‘Pleasantly Surprise’ people.
Speaking to IGN in a video interview, he stated the following:
“Nintendo believes in being a mass market product, so unlike our competitors when they’ve launched historical systems to maybe start at a really high price and work their way down, we don’t believe in that. We want to launch at a price that’s going to represent an ongoing great value. If you look at the Wii, we stayed at $250 for a really long time, so we’re going to give that same level of thought to Wii U.”
“How do we launch at a value that we’re going to be able to sustain for a long time? I think people are going to be pleasantly surprised, if you will, about the way we’re managing value equation.”
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